Prima Donna
Established in 1865 by the family run Van de Velde company, Prima Donna has over a century of experience when it
comes to producing perfect fitting and beautifully elegant lingerie. This excellent quality brand offers an impressive
size range and, as such, is particularly popular amongst women with a fuller figure. However, Prima Donna also offers
superb ranges of attractive lingerie with broad ranging appeal.
Van de Velde's origins lie in Belgium and all key activities are conducted from Belgium. Prima Donna bras are
stunningly intricate and subject to extensive design, development and testing. All fabrics, laces and embroideries
are sourced from Europe to provide the highest quality and best styling. The result is a fashionable collection of
designer under garments that have stood the test of time and continue to offer women fantastic everyday comfort and
support. Even after regular washing and wear, this expertly crafted lingerie retains a perfect fit.
Prima Donna lingerie is available in a large range of sizes from D to H cups in a variety of styles and shapes. One
of their most well known shapes is the 3-part full cup with side sling, an excellent forward projecting shape which
is included in all of their collections. They have also introduced a supportive and flattering plunge style and a
new and exciting half cup bra, all of which give the excellent fit and support for which Prima Donna is renowned.
Van de Velde always promote the excellent fit of their products and recommend that women be fitted for their products.
For this reason they are only stocked in specialist fitting stores who can provide the service to best promote their
products. Their selection of basic everyday products and beautiful luxurious lingerie for a special occasion means
that a woman's whole lingerie wardrobe can be serviced. Whether you are looking for understated, practical everyday
underwear or more daring designs evoking contemporary feminine style for that special occasion, Prima Donna can ably
oblige.
Van de Velde is a strongly ethical company and have adopted a social and ethically responsible policy oriented to
the present and the future, that balances the wish to improve their business with the good health and well-being
of people and the environment. They are always looking to develop the lingerie they create, as well as using carbon
neutral and sustainable technologies.
Recommended Products