Our Icons

Fashions may come and go, but there are some Icons which stand the test of time and will always be popular.

These collections endure because of their quality, versatility and timeless design. They comprise of wardrobe staples, with pieces that will form foundations for all your outfits.

Available in a variety of styles from A - J cup.

Marie Jo Avero

Marie Jo Avero

The Marie Jo Avero's versatility has been a favourite for over 25 years. The secret of this collection’s success lies in the range of styles, the combination of the check pattern and playful floral straps – and the very best comfort.

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PrimaDonna Couture

PrimaDonna Couture

The PrimaDonna Couture is one of our most comprehensive collections that offers comfort alongside a timeless corsetry look.

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PrimaDonna Deauville

PrimaDonna Deauville

A PrimaDonna Deauville is sold across the globe every 2 minutes and is a trusted favourite of thousands of women due to its legendary fit, intricate lace design and unequalled comfort.

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PrimaDonna Divine

PrimaDonna Divine

The PrimaDonna Divine offers the best of both worlds: seduction and comfort. The lace creates a light, feminine look that is also invisible under clothing.

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Marie Jo Jane

Marie Jo Jane

The Marie Jo Jane is made from one of the brand’s oldest embroideries. This heritage embroidery has stood the test of time over the decades and is still as fresh and relevant today.

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PrimaDonna Madison

PrimaDonna Madison

The PrimaDonna Madison’s perfect fit, trademark checked pattern and generous support has made it one of the most iconic full cup ranges offered in our boutiques over the last 10 years.

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PrimaDonna Satin

PrimaDonna Satin

The PrimaDonna Satin has been a bestseller for more than 15 years. Its superior tailoring and heat-blown moulded cups ensure a natural, curvaceous shape.

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Marie Jo L'Aventure Tom

Marie Jo L'Aventure Tom

The Marie Jo L’Aventure Tom is the ultimate multiway bra, making it a modern classic. A favourite amongst our celebrity clientele, the Tom can also be worn as a halter or as racer-back.

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