Discover our lingerie stylists most-loved icons

Marie Jo Jane has always had a special place in our lingerie stylists' hearts.

They love it because it...

• is feminine, sexy and classy
• has a luxurious look
• has the most comfortable fit
• has Stunning seasonal colours

Marie Jo Jane comes in Florida this season. Its functionality combined with this beautifully trendy colour makes the Marie Jo Jane series a luxurious appearance.

The PrimaDonna Madison is now available in the funky and romantic colour Sweet Dust.

It's a must-have because it:

• has the softest fabric that hugs your natural shape
• softens your figure under your clothes
• has playful checks that will brighten your day
• is very comfortable and has the perfect fit and support for woman with a larger cup size

Try on a PrimaDonna Madison once and you’ll understand all of the above right away.

Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!

Marie Jo Avero has:

• adorable floral details on the straps (and some styles have multiway straps too!)
• a smooth design that makes it a great everyday bra
• a variety of styles that create different shapes
• fantastic fit, comfort, can be worn with any outfit

Discover Avero this season in Santorini Blue, a colour that couldn't be more on-trend.

PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.

Our lingerie stylists also know exactly why they would choose this series:

• It boasts a legendary firm fit
• Creates a wonderful shape that flatters women of all ages
• Gives timeless elegance without having to sacrificing comfort

In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with Milky Blue.

A timeless classic, Marie Jo Tom combines a comfortable fit with a stylish design. This season, Marie Jo Tom comes in Papaya Smoothie.

Why do we love it?

• Super comfortable
• Iconic circles on the straps
• Smooth finish, making it an ideal t-shirt bra
• Multiway straps