Discover our lingerie stylists most-loved icons
A new season means our bestsellers are reimagined in a new colour. Our lingerie stylists are excited to share with you what makes them so special and why you should add them to your lingerie drawer.
Discover our lingerie stylists' favourite icons in their new on-trend colours from A to K cup.
Which one is your favourite?
1. Marie Jo Jane - Velvet Blue
Marie Jo Jane has always had a special place in our lingerie stylists' hearts.
They love it because it...
- is feminine, sexy and classy
- has a luxurious look
- has the most comfortable fit
- has Stunning seasonal colours
Marie Jo Jane comes in Velvet Blue this season. Its functionality combined with this beautifully trendy colour makes the Marie Jo Jane series a standout.
1. Marie Jo Jane - Velvet Blue
Marie Jo Jane has always had a special place in our lingerie stylists' hearts.
They love it because it...
- is feminine, sexy and classy
- has a luxurious look
- has the most comfortable fit
- has Stunning seasonal colours
Marie Jo Jane comes in Velvet Blue this season. Its functionality combined with this beautifully trendy colour makes the Marie Jo Jane series a standout.
2. Primadonna Madison - Golden Olive
The PrimaDonna Madison is now available in the khaki-colour Golden Olive.
It's a must-have because it:
- has the softest fabric that hugs your natural shape
- softens your figure under your clothes
- has playful checks that will brighten your day
- is very comfortable and has the perfect fit and support for woman with a larger cup size
Try on a PrimaDonna Madison once and you’ll understand all of the above right away.
2. Primadonna Madison - Golden Olive
The PrimaDonna Madison is now available in the khaki-colour Golden Olive.
It's a must-have because it:
- has the softest fabric that hugs your natural shape
- softens your figure under your clothes
- has playful checks that will brighten your day
- is very comfortable and has the perfect fit and support for woman with a larger cup size
Try on a PrimaDonna Madison once and you’ll understand all of the above right away.
3. Marie Jo Avero - Electric Pink
Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!
Marie Jo Avero has:
- adorable floral details on the straps (and some styles have multiway straps too!)
- a smooth design that makes it a great everyday bra
- a variety of styles that create different shapes
- fantastic fit, comfort, can be worn with any outfit
Discover Avero this season in Electric Pink, a vibrant pink colour that couldn't be more on-trend.
3. Marie Jo Avero - Electric Pink
Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!
Marie Jo Avero has:
- adorable floral details on the straps (and some styles have multiway straps too!)
- a smooth design that makes it a great everyday bra
- a variety of styles that create different shapes
- fantastic fit, comfort, can be worn with any outfit
Discover Avero this season in Electric Pink, a vibrant pink colour that couldn't be more on-trend.
4. PrimaDonna Deauville - Ristretto
PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.
Our lingerie stylists also know exactly why they would choose this series:
- It boasts a legendary firm fit
- Creates a wonderful shape that flatters women of all ages
- Gives timeless elegance without having to sacrificing comfort
In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with Ristretto.
4. PrimaDonna Deauville - Ristretto
PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.
Our lingerie stylists also know exactly why they would choose this series:
- It boasts a legendary firm fit
- Creates a wonderful shape that flatters women of all ages
- Gives timeless elegance without having to sacrificing comfort
In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with Ristretto.
5. Marie Jo Tom - Salted Caramel
A timeless classic, Marie Jo Tom combines a comfortable fit with a stylish design.
Why do we love it?
- Super comfortable
- Iconic circles on the straps
- Smooth finish, making it an ideal t-shirt bra
- Multiway straps
6. PrimaDonna Orlando - Crazy Blue
The predecessor to our best-selling PrimaDonna Deauville, is being relaunched in elegant fashion colours. The same impeccable fit, with a light, modern look.
PrimaDonna Orlando has:
- Great support due to extra side panel
- A classic but stylish bra, combining chic and comfort
- A flattering design with wonderfully crafted embroidery
- A nineties vibe and a legendary fit!
6. PrimaDonna Orlando - Crazy Blue
The predecessor to our best-selling PrimaDonna Deauville, is being relaunched in elegant fashion colours. The same impeccable fit, with a light, modern look.
PrimaDonna Orlando has:
- Great support due to extra side panel
- A classic but stylish bra, combining chic and comfort
- A flattering design with wonderfully crafted embroidery
- A nineties vibe and a legendary fit!
7. PrimaDonna Twist East End - Botanique
PrimaDonna Twist East End has more than just good looks. With its smooth cups and geometric lace details, this lingerie goes with all your favourite outfits.
Here are some more reasons why our lingerie stylists love it:
- Comfortable and ultra-feminine at the same time!
- Padded soft cups make it a perfect t-shirt bra
- The large back panel gives great support & makes it very comfortable to wear
- Modern lace design
7. PrimaDonna Twist East End - Botanique
PrimaDonna Twist East End has more than just good looks. With its smooth cups and geometric lace details, this lingerie goes with all your favourite outfits.
Here are some more reasons why our lingerie stylists love it:
- Comfortable and ultra-feminine at the same time!
- Padded soft cups make it a perfect t-shirt bra
- The large back panel gives great support & makes it very comfortable to wear
- Modern lace design