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Last updated: October 18, 2021


Intimacy Management Company LLC, operating under the tradename Rigby & Peller Lingerie Stylist London cares about your privacy. That is why we want to provide you with information about what happens to your personal data once you provide it to us. Within this Privacy Policy (“Policy”), you will find information you need to know about what personal data we collect, why we collect it, how long we store it, what your rights are and how you can exercise them.

Who are we?

Your personal data collected in stores, at Rigby & Peller events and on the Rigby & Pellerwebsite is administered by Intimacy Management Company LLC, operating under the tradename Rigby & Peller Lingerie Stylist London ("Rigby & Peller " or "we" or “us”). Rigby & Peller is the controller of your personal data. This means that Rigby & Peller determines the purpose and means for the processing of your personal data.

When is this policy applicable?

By using a Website, attending a Rigby & Peller event, subscribing in store to direct marketing or accepting the creation of a profile or becoming a member of My Rigby & Peller, you are deemed to have read, accepted and be bound by this Policy and the Terms and conditions (jointly called the “Terms”). When attending a Rigby & Peller event, subscribing in store to direct marketing or when accepting the creation of a profile in store or on a Website or becoming a member of My Rigby & Peller, the Terms are available for consultation at these locations.

Rigby & Peller protects your privacy and acts in accordance with applicable data privacy regulations. Please read this Policy to learn more about how personal data are collected and processed by us through the Website, at events and in stores.

Who is protected by this Policy?

This Policy only applies to the personal data that Rigby & Peller processes as controller (see chapter: “Who are we?”). This Policy applies to the processing of personal data of our consumers (individuals) and customers (business) in relation to our products and services. This Policy also applies when you visit our offices or our stores, websites, use our apps, participate in market research, surveys, contests, actions or events, or otherwise use our products and services.

What personal data are we processing?

Data you provide to us at our stores and events: In the Rigby & Peller stores and at Rigby & Peller events, the following personal data may be collected. When visiting a store you are free to submit the following information: name, address, e-mail, date of birth, favourite store, telephone and shape ID. When creating a Shape ID, you submit the following additional information: size. For attendance at one of our events, you submit the following information; name, address, e-mail, date of birth, favourite store, telephone.

Data you provide to us through the use of our services: You may also provide personal data through the use of our services. When you make an appointment for a fitting at a boutique, you provide your name, email, phone and any comments and questions. When you purchase one of our products, you provide your name, company name, phone, shipping, billing and payment information (your financial information is processed by our payment processor). Personal data can be collected such as name, address, sex, age, email address, financial characteristics, place of residence, landline and mobile phone number, size, breast volume and circumference and purchase history. This is the case when you place an order on the Website, register as a customer or as a member of My Rigby & Peller, subscribe to one of the following services: electronic newsletter, MMS marketing (by mobile phone) or press information, when you call our Customer Services or when you send us a letter or an e-mail.

Data you provide to us by using our Website: We use cookies and other tracking technologies to automatically collect information about you when you visit our Website or use our services, including IP address, browser type, operating system, date and time of visit, time spent on and/or logged on to Website, pages visited, links clicked, items viewed, items added to your shopping cart, referring URL and other Website activity. We may combine such Website information with the personal information we have collected from you. For more information, see the "What About Cookies and Other Tracking Mechanisms" section, below,

What do we use your personal data for?

Rigby & Peller processes your personal data for various purposes. We process data as necessary to achieve the intended purpose. We use personal data when it is necessary for: i. processing an order;
ii. providing goods, services and/or information requested by you;
iii. providing you with the information, goods and services offered through our Website for billing and order fulfilment through third party service providers; iv. verifying and carrying out financial transactions in relation to payments you make online;
v. administering your account with us;
vi. auditing the download of data from our Website;
vii. measuring and monitoring the use and improving the quality and content of this Website;
viii. customizing the content and layout of this Website;
ix. improving Rigby & Peller’s products and services;
x. organising and inviting you to our events;
xi. providing you with personalised commercial information on online platforms;
xii. organising contests;
xiii. complying with the legal or regulatory provisions to which we are subject;
xiv. providing general or direct marketing to you;
xv. maintaining your purchase history, size information and shape ID in order to assist you better with your next purchase.

The processing of the personal data of categories (i) to (v) is necessary for the performance of the contract you have with Rigby & Peller.

Categories (vi) to (xv) are processed within the framework of the legitimate interests Rigby & Peller holds to process personal data: prevention of fraud or misuse of services, marketing research, Website improvement purposes, organisation of events and contests, and interest based advertising. In these cases, Rigby & Peller will always aim for a balance between our legitimate interest and your privacy.

Some additional information on our direct marketing activities (xiv.): Rigby & Peller will provide you with (personalized) communications. We may contact you (1) in writing, at your address; (2) by contacting you on the telephone number(s) you have provided; or (3) by e-mail or fax, with information regarding events, promotions, actions, products, services and/or contests. If you prefer not to receive any marketing communication from us, or if you prefer for your personal data not to be processed for direct marketing, you can opt out at any time by sending an email to privacy@vandevelde.eu or following the opt-out instructions contained in an email. If you opt-out of receiving promotional emails, we may still send you emails about your account or any services you have requested from us.

What About Cookies and Other Tracking Mechanisms?

When you interact with our Website, we strive to make your experience easy and meaningful. We or our third-party service providers may use cookies, web beacons (clear GIFs, web bugs) and other technologies to track user activity and collect Website data. We use this information to analyze trends, to administer the Website, to track users’ movements around the Website and to gather demographic information about our user base as a whole.

Cookies. Cookies are alphanumeric identifiers that we transfer to your computer’s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Website, while other cookies are used to enable a faster log-in process or to allow us to track your activities at the Website. There are two types of cookies: session-based and persistent-based cookies. We also allow vendors to use cookies on our Website.

Session Cookies. Session cookies exist only during an online session. They disappear from your computer when you close your browser or turn off your computer. We use session cookies to allow our systems to uniquely identify you during a session or while you are logged in to the Website. This allows us to process your online transactions and requests and verify your identity, after you have logged in, as you move through our Website.

Persistent cookies. Persistent cookies remain on your computer after you have closed your browser or turned off your computer. We use persistent cookies to track aggregate and statistical information about user activity, which may be combined with other user information

Third Party Cookies. We may also engage third parties to track and analyze Website data. We use the data collected by such third parties to help us administer and improve the quality of the Website and to analyze Website usage. This Policy does not cover such third parties’ use of the data

Disabling Cookies. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. The Help portion of the toolbar on most browsers will tell you how to prevent your computer from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Visitors to our Website who disable their web browsers’ ability to accept cookies will be able to browse the Website; however, some Website features may not function if you disable cookies.

Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (a.k.a. web beacons, web bugs or pixel tags), in connection with our Website to, among other things, track the activities of Website visitors, help us manage content, and compile statistics about Website usage. We and our third party service providers also use clear GIFs in HTML e-mails to our customers, to help us track e-mail response rates, identify when our e-mails are viewed, and track whether our e-mails are forwarded.

What about Social Media, Analytics and Advertising?

Social Media Integration: Our Website includes social media features. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

Site Analytics. As noted, we may use automated devices and applications, such as Google Analytics, to evaluate usage of our Website. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout. We also may use other analytic means to evaluate our Website. We use these tools to help us improve our Website, performance and user experiences.

Third Party Advertising. “Ad Choices”-tools for web browsers: We and our third party advertising vendors set tracking tools and other technologies to collect information regarding individuals’ activities and devices (e.g., IP address, mobile identifiers, page(s) visited, etc.) that may also be combined with other information and shared with third party advertising partners. You can opt-out from targeted advertising on this Website and more generally across the internet by changing your browser and device settings and by using the opt-out tools offered by the following organizations, including:
- European Interactive Digital Advertising Alliance (EDAA)")
- Digital Advertising Alliance (DAA)")
-Network Advertising Initiative (NAI)")

How do we protect your personal data?

We work hard to protect your privacy and personal data at our offices, in our stores and on our Website. Rigby & Peller uses a combination of technical and organisational measures to keep your data safe. Please be aware that despite our reasonable efforts, no data security measures can guarantee security.

If you have a security-related concern, please contact us at privacy@vandevelde.eu.

Are we sharing your personal data?

We share your personal data with third parties as follows: — to companies associated by law with Rigby & Peller, established in the European Economic Area or the United States of America. Your personal data is shared with these companies for the same purposes as those stated within this Policy. You may request a list of these companies by sending an email to privacy@vandevelde.eu. This list is also available at the corporate website of Van de Velde nv (the parent company of Rigby & Peller), under 'Investor relations, Group structure'; — to a legal successor acquiring part or the whole of Rigby & Peller; — to financial or bank institutions whose intervention is necessary for the smooth course of the payment procedure; — to credit reference agents. We reserve the right to request information about you from other third parties such as credit reference agencies. We will add this information to the information we have previously processed about you to enable us to: (1) provide goods or services to you; (2) improve and enhance your buying experience; and (3) contribute to money laundering and fraud prevention. Where we make such a request we will first inform you of this intention and of whether any record of the search will be recorded on a credit file; — when we are required to do so by law or if we believe that such action is necessary to prevent fraud or cybercrime or to protect the Website or the rights, property or personal safety of any person. (We refer to chapter “What do we use your data for”); — to service providers when it is necessary to provide our services. We may disclose the information we collect from you to third party vendors, service providers, contractors or agents who perform functions on our behalf, including with third parties that will assist us in processing payments, marketing and PR actions, fulfilling your order, providing web hosting and cloud services and maintaining our Website. — to third parties for advertising and direct marketing services. These advertising partners may use information (and similar information collected from other websites and properties) for purposes of delivering targeted advertisements to individuals within their networks. If you prefer not to share your personal information with third party advertising partners, you may review the information above. We may also use information for the purposes of serving contextual and/or targeted ads; for ad reporting, performance, engagement, and measurement purposes and for fraud protection, bot detection, analytics, viewability, security and verification services. — when we have or the third party has a legitimate interest for transfer. As required by applicable law, we will only transfer your personal data based on an assessment of your rights and freedoms and you will always be transparently informed about them (except in case of legal exceptions). — when you provide your consent. In any other case where we would be transferring your data to third parties, we will provide you with a transparent notice through which you are informed of the third party, the purpose of the transfer and their processing. Where it is required by law, we will obtain your explicit consent to do so.

For all data transfers outside of the United Kingdom or European Economic Area, we ensure through the appropriate safeguards embedded in the contract or other measures that your data receives an adequate level of protection comparable to the protection it would have within the EU in accordance with applicable law.. We may also disclose information to third parties including statistics for commercial and internal/external reporting. For example: about visitors to our Website in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties. If you have any queries about the processing of your data by such third parties, please contact the third party in question. We are not responsible for the information practices of any third party.

What are your privacy-rights and how can you exercise them?

An overview of your rights:

You are entitled to access or review, stop the processing of and to request the rectification or erasure (“right to be forgotten”) of your personal data. Furthermore, you are entitled to object to the use of your personal data for direct marketing purposes by opting out through the link at the bottom of any promotional email. You also have the right to ask for the provision of a copy of all your personal data which are processed by us, where technically feasible. You also have the right to exercise your right to data portability.


How to exercise your rights? To exercise these rights, or if you require further information regarding your rights, simply email privacy@vandevelde.eu. In order to exercise some of your rights and to prevent any unauthorized disclosure of your personal data, we must verify your identity. In case of doubt or ambiguity, we will first ask you for additional information (for example, a copy of your identity card or driver’s license).

Will you have to pay? Except where prohibited by law, you can exercise your privacy rights free of charge, unless your request is manifestly unfounded or excessive, in particular because of repetitive nature. In such a case we have the right and the choice to charge you a reasonable fee (taking into account the administrative costs to provide the requested information or communication) or to refuse to comply with your request.

How will you receive an answer? Your requested information will be provided to you (a) electronically if possible, in a portable and, to the extent technically feasible, readily usable format that allows you to transmit this information to another entity without hindrance, unless you request otherwise, or (b) by mail. In any case, we will provide you with a concise, transparent, understandable and easily accessible answer.

When will you receive an answer? We will respond to your request as soon as possible, and in any case within the required timeline under applicable law. Finally, you have the right to lodge a complaint with your local data protection authority.

How long are we keeping your personal data? We are not allowed to store personal data for longer than is necessary to achieve the purpose for which we collected it. The retention period can therefore be different according to the processing activity. For example, in order to meet our accounting and tax obligations, we are subject to a variety of local laws to keep your data for a certain period of time.
After the applicable storage period(s) have expired, your personal data will be deleted or deidentified.

How can you stay informed of adjustments to this Policy? This Policy is effective as of the Effective Date set forth above. Rigby & Peller reserves the right to change, adapt, supplement or remove this Policy wholly or partly at any time as it sees fit. This can happen for example in the light of market evolutions or new processing activities we employ. Therefore, you are invited to check this Policy regularly for changes. By using a Website after any such change has been made to this Policy, you are deemed to have accepted this change, regardless of whether you have read this Policy. If you do not accept this Policy, please leave the Website through which you are consulting this Policy immediately.


Our Website is not designed for children. We do not knowingly collect information from children. If we discover that a child has provided us with personal information, we will delete such information from our systems.

How can you get into contact with us?

If you have questions, suggestions, or concerns about this Policy, or about our use of your information, please contact us at privacy@vandevelde.eu.
You may also contact us at:
Phone: 1-800-668-1458
E-mail: privacy@vandevelde.eu
Company address:
Intimacy Management Company LLC
1252 Madison Avenue
New York, NY 10128