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Discover our lingerie stylists most -loved icons

A new season means our bestsellers are reimagined in a new color. Our lingerie stylists are excited to share with you what makes them so special and why you should add them to your lingerie drawer.

Discover our lingerie stylists' favorite icons in their new on-trend colors from A to K cup.

Which one is your favorite?

1. Marie Jo Jane  - Boudoir Cream
1. Marie Jo Jane  - Boudoir Cream

1. Marie Jo Jane - Boudoir Cream

Marie Jo Jane has always had a special place in our lingerie stylists' hearts.

They love it because it...

  • is feminine, sexy and classy
  • has a luxurious look
  • has the most comfortable fit
  • has stunning seasonal colors

Marie Jo Jane comes in Boudoir Cream this season. Its functionality combined with this beautifully timeless shade makes the Marie Jo Jane series a luxurious appearance.

2. Primadonna Madison - Open Air
2. Primadonna Madison - Open Air

2. Primadonna Madison - Open Air

The PrimaDonna Madison is now available in the funky and romantic color Open Air.

It's a must-have because it:

  • has the softest fabric that hugs your natural shape
  • softens your figure under your clothes
  • has playful checks that will brighten your day
  • is very comfortable and has the perfect fit and support for woman with a larger cup size

Try on a PrimaDonna Madison once and you’ll understand all of the above right away.

3. Marie Jo Avero - Miami Mint
3. Marie Jo Avero - Miami Mint

3. Marie Jo Avero - Miami Mint

Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!

Marie Jo Avero has:

  • adorable floral details on the straps (and some styles have multiway straps too!)
  • a smooth design that makes it a great everyday bra
  • a variety of styles that create different shapes
  • antastic fit, comfort, can be worn with any outfit

Discover Avero this season in Miami Mint, a fresh color that couldn't be more on-trend.

4. PrimaDonna Deauville - Vintage Pink
4. PrimaDonna Deauville - Vintage Pink

4. PrimaDonna Deauville - Vintage Pink

PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.

Our lingerie stylists also know exactly why they would choose this series:

  • It boasts a legendary firm fit
  • Creates a wonderful shape that flatters women of all ages
  • Gives timeless elegance without having to sacrificing comfort

In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with Vintage Pink.

5. Marie Jo Tom - Happy Pink
5. Marie Jo Tom - Happy Pink

5. Marie Jo Tom - Happy Pink

A timeless classic, Marie Jo Tom combines a comfortable fit with a stylish design. This season, Marie Jo Tom comes in Happy Pink, a color that instantly gives you a positivity boost.

Why do we love it?

  • Super comfortable
  • Iconic circles on the straps
  • Smooth finish, making it an ideal t-shirt bra
  • Multiway straps
6. PrimaDonna Orlando - Sweet Violet
6. PrimaDonna Orlando - Sweet Violet

6. PrimaDonna Orlando - Sweet Violet

The predecessor to our best-selling PrimaDonna Deauville, is being relaunched in elegant fashion colors. The same impeccable fit, with a light, modern look. Discover the PrimaDonna Orlando this season in Sweet Violet.

PrimaDonna Orlando has:

  • great support due to extra side panel
  • a classic but stylish bra, combining chic and comfort
  • a flattering design with wonderfully crafted embroidery
  • a nineties vibe and a legendary fit!
7. PrimaDonna Twist Epirus - Bois De Rose
7. PrimaDonna Twist Epirus - Bois De Rose

7. PrimaDonna Twist Epirus - Bois De Rose

PrimaDonna Twist Epirus has more than just good looks. With its smooth cups and luxurious lace details, this lingerie goes with all your favorite outfits. The new color this season, Bois De Rose, is stylish and flattering.

Here are some more reasons why our lingerie stylists love it:

  • Comfortable and ultra-feminine at the same time!
  • Padded soft cups make it a perfect t-shirt bra
  • The large back panel gives great support & makes it very comfortable to wear
  • Modern lace design