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Discover our lingerie stylists most -loved icons

80 of our lingerie stylists voted for their favorite icon.

Discover their 5 favorite icons below. Our lingerie stylists are excited to share with you what makes them so special and why you should add them to your lingerie drawer.

A new season means that our bestsellers are reimagined in new, on-trend colors for Spring/Summer…

Which one is your favorite?

1. Marie Jo Jane - Pastel Lavender

The fact that Marie Jo Jane is our lingerie stylists' number one favourite spring summer recolouration won't come as a surprise!

They are loving it because it...

  • is feminine, sexy and classy
  • has a luxurious look
  • has the most comfortable fit
  • has stunning seasonal colors

Marie Jo Jane comes in Pastel Lavender this season. Its functionality combined with this beautifully trendy color makes the Marie Jo Jane series a standout.

1. Marie Jo Jane - Pastel Lavender

The fact that Marie Jo Jane is our lingerie stylists' number one favourite spring summer recolouration won't come as a surprise!

They are loving it because it...

  • is feminine, sexy and classy
  • has a luxurious look
  • has the most comfortable fit
  • has stunning seasonal colors

Marie Jo Jane comes in Pastel Lavender this season. Its functionality combined with this beautifully trendy color makes the Marie Jo Jane series a standout.

2. PrimaDonna Sophora - Royal

Ultra-feminine, elegant, and by far the most daring series in the PrimaDonna collection....Sophora!

Our lingerie stylists love it because...

  • it has a fresh, contemporary look
  • the lace has an extraordinary design
  • its decorative accessories add a sexy touch
  • it has a great shape with the best support

Sophora is now available in Royal, a deep blue color with a touch of party glitter.

2. PrimaDonna Sophora - Royal

Ultra-feminine, elegant, and by far the most daring series in the PrimaDonna collection....Sophora!

Our lingerie stylists love it because...

  • it has a fresh, contemporary look
  • the lace has an extraordinary design
  • its decorative accessories add a sexy touch
  • it has a great shape with the best support

Sophora is now available in Royal, a deep blue color with a touch of party glitter.

3. Primadonna Madison - Powder Rose

The PrimaDonna Madison is now available in a romantic pink hue with glittery details: Powder Rose.

It's a must-have because it:

  • has the softest fabric that hugs your natural shape
  • softens your figure under your clothes
  • has playful checks that will brighten your day
  • is very comfortable and has the perfect fit and support for woman with a larger cup size

Try on a PrimaDonna Madison once and you’ll understand all of the above right away.

3. Primadonna Madison - Powder Rose

The PrimaDonna Madison is now available in a romantic pink hue with glittery details: Powder Rose.

It's a must-have because it:

  • has the softest fabric that hugs your natural shape
  • softens your figure under your clothes
  • has playful checks that will brighten your day
  • is very comfortable and has the perfect fit and support for woman with a larger cup size

Try on a PrimaDonna Madison once and you’ll understand all of the above right away.

4. PrimaDonna Deauville - Amour

PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.

Our lingerie stylists also know exactly why they would choose this series:

  • it boasts a legendary firm fit
  • creates a wonderful shape that flatters women of all ages
  • gives timeless elegance without having to sacrificing comfort

In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with bright fuchsia and fluorescent embroidered detailing. Amour is a beautiful summer shade for our bestseller Deauville.

4. PrimaDonna Deauville - Amour

PrimaDonna Deauville has been our best-selling series for many years, with countless loyal fans.

Our lingerie stylists also know exactly why they would choose this series:

  • it boasts a legendary firm fit
  • creates a wonderful shape that flatters women of all ages
  • gives timeless elegance without having to sacrificing comfort

In short: Deauville is the ultimate PrimaDonna bra! This season, fall in love with bright fuchsia and fluorescent embroidered detailing. Amour is a beautiful summer shade for our bestseller Deauville.

5. Marie Jo Avero - Pink Parfait

Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!

Marie Jo Avero has:

  • adorable floral details on the straps (and some styles have multiway straps too!)
  • a smooth design that makes it a great everyday bra
  • a variety of styles that create different shapes
  • antastic fit, comfort, can be worn with any outfit

Discover Avero this season in Pink Parfait, a flirty pastel pink color that couldn't be more on-trend.

5. Marie Jo Avero - Pink Parfait

Here are the reasons why our lingerie stylists absolutely love Marie Jo Avero, and you will too!

Marie Jo Avero has:

  • adorable floral details on the straps (and some styles have multiway straps too!)
  • a smooth design that makes it a great everyday bra
  • a variety of styles that create different shapes
  • antastic fit, comfort, can be worn with any outfit

Discover Avero this season in Pink Parfait, a flirty pastel pink color that couldn't be more on-trend.